This is my humble point of view
I think we have to use 100% what we already have (webpage and Youtube channel already running) And i test a lot of different softwares due i am teaching art with my classes and i need a wide spectrum.
Why do people currently visit the Youtube channel?
Fast way of learning, analize what kind of community is behind the software, see tricks, and enjoy with impressive timelapses. Youtube is the most known platform for the public for good or bad.
What type of information are you expecting from a YouTube channel?
What i have written previously. For me is a fast way to check overal a program, not by detail. I often see the videos at x2 speed to spend lees time. if the video is good, i can follow the video. I do it this way when i am analizing. For my spare time i enjoy the content more.
I think “show me how impressive is your work” in terms of artwork, features, promotion, community.
Where would people expect to see the YouTube content on krita.org?
This is where i am not expert, but as user i will look for in a very visible location in the landing-page near the social media buttons like i see in other softwares. and i will look for a red button (official youtube play) or monochromatic button. I look for the “play” shape. I agree with @nickgeneratorfailed in removing blue play icons and include feature page in landing page. Why? well because we are talking about emotions and when you see faeatures and like them, then you think “hey, i want to see this in action”. So you look for the youtube button (this is how i think honestly).
Let me show you 2 examples:
https://www.clipstudio.net/es/ i used 3 seconds to find the link.
https://procreate.art/ i used 7 seconds. Is in the bottom part in Connect section.
https://krita.org/en/ in landing page, Supportive community. Not there. Bottom part, not there. Even when Twitter or facebook is usually located near the Youtube. I don’t know why.
My third option is go to learn page and look side by side the pictures with categories. Not there.
4th directly i go to youtube and look for Krita channel but this option takes me away from the page and i disconect. Our retention is slower and slower.
i hope this helps and thanks everybody for the feedback. @oliver i am glad you like the contents so far, and yes i try to do my best in each video. see you